Yesterday I received the first batch of "pitch cards" for Play It Safe. I'm not sure if this is a standard practice for indie films. I've certainly never seen one before (at least not when a film is in pre-production), but it's something that I think makes sense and that I'm really excited about.
So what the hell is a pitch card? Over the last year I have ended up pitching and talking about Play It Safe countless times to all sorts of people, from strangers to colleagues, friends and acquaintances. It feels like I'm having the same conversation almost every day! But how many of those people end up at this website and find out more about the film? How many will support the project? And how many will tell their friends about the film? Even if they're interested in the project, what are the chances that they can remember the name of the film and find the website of their own accord?
These pitch cards are my attempt to remedy this situation. They're essentially business cards with this website's URL, as well as Play It Safe's synopsis on the back. Next time I'm pitching the film to someone, I'll be able to give them one of these as a little reminder to check the website and stay up-to-date with the film's progress.
How effective will this be? I guess that remains to be seen. I'll keep you posted as I hand them out!
Many thanks to Phil Kleiner for help with the printing!